FIBRE KING LAUNCHES NEW BRAND AT AUSPACK 2015
Australian packaging machinery manufacturer, Fibre King will introduce its global brand, Oryx Automation at this year's premiere industry event in Melbourne, AUSPACK.
Fibre King launched Oryx Automation into the North American market in 2010, via its successful range of automated crate handling equipment for both suppliers and end users of reusable plastic crates. Since then, the company's significant export market in case packers, palletisers and crate equipment has been predominantly branded with the Oryx Automation name.
As part of Fibre King's sustained growth strategy, the group opened a 3000m2 facility in Thailand and began production of machines for the international market in 2013. The establishment of Oryx Automation in Thailand has doubled production capacity and created a global presence for expansion into Asian and Middle Eastern markets. It has also grown the group's engineering resources, with Fibre King's head office and factory in Brisbane now focused as the research and development centre for innovation and continual improvement.
Group CEO, Earle Roberts said: "The transition to an international manufacturer with an Australian core has been both challenging and rewarding. Most importantly, it has paved the way for unprecedented growth. The Fibre King name is a bit of an institution in Australia, but we've been branding our domestic crate handling equipment as Oryx, so it's time to bring them together."
The Fibre King/Oryx Automation Stand #148 at AUSPACK will be a busy place, featuring two examples of the group's focus on innovation through partnership with clients: a Laminator Tray Former and an evolutionary step in the crate automation world, the Oryx DeErector. AUSPACK 2015 is on from Tuesday 24th – Friday 27th of March at the Melbourne Convention & Exhibition Centre.
Specialising in the design and manufacture of end of line packaging machinery, Fibre King Pty Ltd and its global brand Oryx Automation produce case packers, palletisers, meat equipment and crate automation equipment for the food and beverage, nutritional, meat, fresh produce, household and personal goods industries.
For more information, contact Group Sales and Marketing Manager, Emma Townsend, on +61 7 3889 4400 or email firstname.lastname@example.org
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