top of page


Emma Townsend GM of Fibre King and the Chair for Women’s Fresh Prospective Taskforce is an empowered leader and asset to both their teams.

What defines a leader in the fresh produce and floral industries? Bold. Accountable. Innovative. Our entire supply chain benefits when we develop and leverage the talents and passion of our female colleagues.

Empowering women in the Australian and New Zealand fresh produce and floral community is about creating opportunities and strengthening connections. Now in its third year running, the Women's Fresh Perspectives event is a supportive platform built to connect, inform and cultivate women's potential within our industry.

This year, the acclaimed and celebrated Women's Fresh Perspectives event will be held in Adelaide as part of the Hort Connections, bringing together the largest number of growers, supply chain businesses, government stakeholders and service providers in the Australian and New Zealand horticultural industry. Held on Wednesday 17 May, the event will be a nourishing, fulfilling and immersive experience with a delicious 'roaming breakfast', special guest speakers and a whole lot of female power!

Emma Townsend, the Chair of the Women's Fresh Perspective Taskforce, talks about the benefits to businesses who encourage women in leadership positions. "It's no secret that diversity in any team is the key to success. In fact, recent studies show that companies with higher levels of diversity in leadership positions perform better financially" she said.

"The theme, 'Creating a Path to Diversity' has been chosen so we can reflect on how we improve our entire industry by supporting and encouraging women and creating a more inclusive environment" said Emma.

"Workplace diversity is more than just achieving a workforce that reflects the broader Australian and New Zealand community" said Renee Harrison, Marketing Manager at PMA Australia New Zealand. "It's about cultural change and the collective genius of different perspectives and experiences and about how diverse values and priorities often lead us to be the best and highest outcomes" said Renee.

Join this empowering movement at the Adelaide Central Markets kitchen for a roaming breakfast on Wednesday 17 May at 8am – 10am. Guest speakers will inspire, the food will entice and the space will foster opportunities. Be a part of building an industry that values and promotes diversity and inclusion as a core business and social value. Click here to register for this event.

Fibre King support's Emma's involvement with the Women's Fresh Perspective Taskforce. "She brings an inspiring and fresh perspective to the workplace and her continued involvement in these events extends the opportunities for Fibre King to continue on its path of inclusion and diversity within its workforce" says James Windsor CEO of Fibre King.

Featured Posts
Recent Posts
bottom of page